Data Connexions
Felix Davies, Managing Partner
“At last I can forecast my sales results as easily as my marketing spend – the leads are coming thick and fast.”
Brief: Generate 120 Leads per Month
Data Connexions, a company specialising in network design & installation, requested Found.net to generate more qualified business leads across all of their core services. Felix Davies, the managing partner of Data Connexions, was impressed with the simplicity and risk-free nature of the service. “For a small business, isolating the successful campaigns from the unsuccessful is a time consuming, risky and expensive affair. The promise of paying only for results sounded like a perfect fit.”
Each week, Felix now logs in to his Found.net control panel to monitor his marketing activities and, when his pipeline is full, he simply turns the campaign off to immediately halt expenditure. “This sort of immediate responsiveness is what makes all the difference to a business like ours. Found have taken a really awkward and expensive part of our business and made it simple and cost effective, I would readily recommend it to any entrepreneur or manager – I already have!”
Ardanaiseig Hotel
Peter Webster, Manager
“Getting true value for money in a very competitive online marketplace is a challenge. Thankfully, it is one of the many challenges of running a luxury hotel that I can stop thinking about as Found are more than delivering on their promise.”
Brief: Simplify marketing management and improve marketing ROI
Ardanaiseig Hotel on the banks of the beautiful Loch Awe in Scotland is one of the UK’s finest luxury small hotels. In 2003 they started their own online search campaign through Google and, while the results were good, the costs proved prohibitive. They contacted Found looking for a solution which made business sense. The hotel continued to run their own online campaign in tandem with ours, but within a month they switched off their Google campaign as the quantity, quality and cost of the Found.net leads more than matched their expectations.
Peter Webster, manager of Ardanaiseig, says “The internet is now a must-have element of any travel and tourism business – but that doesn’t make it any easier to understand or manage when your skills are in providing the best hospitality in the business, not understanding the daily machinations of the internet. Having run our own campaign we know the value that Found represent, we are saving 45% over our previous cost and are coming in at 20% below our target cost of acquisition. If all my suppliers were this effective I’d be out of a job!”
I.T. Lab
Gary Thompson, Managing Director
“We set an ambitious target to see if Found could deliver – they delivered, and we were in the strange position of having to ask for less business!”
Brief: Deliver 100% of sales for a new product.
I.T. Lab is a full service technology outsource supplier for SMEs based in London and Birmingham. Gary Thompson contacted Found to see what they could offer for his new fully managed disaster recovery service. “We are going for a specific niche and we wanted qualified in-bound enquiries from our specified market who had a need and a budget.”
While a more complex campaign than usual, Leo Harrison, managing director of Found, took particular heart in it. “We turned a complex business requirement into solid qualified leads in less than 8 working days. I know Gary is considering putting even more of the I.T. Lab budget through us.” For his part, Gary says the consideration is over. “I can’t fault the results, I am happy and the board is happy. I will undoubtedly be expanding the number of product lines we offer via Found – they looked after our business reputation, didn’t exploit our brand, and got us first class results. It just makes sense to use them more.”
